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Rome may not be as great a shopping city as Milan, but there is definitely a vast array of fashion products out there, just waiting to be tried on and purchased. These include, of course, designs from practically all of the big names in the global fashion industry.

The best area to go designer shopping is in Via dei Condotti where a number of designer outlets are located. Popular names such as Armani, Gucci, Prada, Valentino and Hermes can be found here. For more relaxed street clothing and budget-friendly fashion, the recommended areas are Via del Corso, Via Nazionale or the area between Ottaviano Metro and the Vatican. Other interesting shops can also be found along Via del Governo Vecchio, in the Centro Storico area.

Due to the legacy left behind by ancient Romans, a huge business in contemporary Rome is of course, antique selling. This is rampant in Via dei Coronari, the Centro Storico, and Via del Babuino. It is highly advised that you be absolutely sure of what you are about to purchase, however, as most Romans are experts in antiques, and there is a big chance that they know more than you do. Beware of the wares.

Shopping in Rome will not be complete without the souvenirs, of course. Souvenirs can be found all over the city, from street stalls, to large boutiques. The Vatican is definitely (and obviously) the best area to find religious items. Precious and expensive ceramics can be found in stores around the Piazza Navona area, while numerous shops all over the centre carry authentic Italian pasta, sauces, and other culinary delights.

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